Beaver Creek

With perks like hot cookies when you get on the escalator that carries you up to the chair lift that takes you to a candy store at the top of the mountain, it’s pretty easy to see how Beaver Creek is known for delivering the extraordinary during the winter ski season. The problem was that they wanted to also show affluent audiences just how extraordinary their resort can be during the summer. So we created beautifully shot video, photography and web content that illustrated Beaver Creek’s rarified experiences and legendary attention to detail everywhere from private mountaintop picnics and horseback rides up to romantic 5-star mountain restaurants, to boutique shopping and a pampering mountain spa day. Special focus was taken to ensure that casting, wardrobe and in-resort experiences would resonate with this narrow target audience. Our 2021 and 2022 campaign work helped Beaver Creek set record visitation and revenue numbers and gained market share across the competition.