Jonny Pops

Jonny Pops are delicious popsicles made with simple natural ingredients – fresh cream, fruit, and the most natural ingredient of all, kindness. And each popsicle stick has a kind deed written on it to inspire whoever eats it to be kind to others. Jonny Pops asked us to find a way to connect their simple ingredients product benefit message with their kindness-spreading mission. So, after treating ourselves to multiple boxes of their pops, we came up with a brand position and tagline that transformed their heartwarming frozen treats into a delicious kindness-spreading movement…which just so happened to help the brand go national.