Denver Health Heart
No one cares for the people of Denver more than Denver Health. They’ve been around since 1860, before Colorado was even a state. But somehow they are the underdog in the city that they helped to found. So how did we remind the community that Denver Health truly cares for everyone in it? By showing them that Denver Health wears their heart on their sleeves.
Results: The Heart of Denver Campaign has given the hospital and its staff an outward symbol of the mission that they rally behind every day. It has become a source of pride, and a graphic reminder of the connection between Denver health and the city it proudly calls home.
Denver Health Trauma
Denver Health’s Trauma Department has been around a while and seen a few things. Case in point: their very first patient was a gunshot wound victim who was on the losing end of a duel. That’s what life was like in Denver in 1860. Today, Denver Health boasts an incredible 98% trauma survival rate. Naturally they wanted to make sure Coloradans didn’t have a doubt where they should go in a life or death situation. So we reminded them with simple messages you can understand in a heartbeat, literally.
