Keystone Resort

Keystone had long been known as Colorado’s go-to family ski resort, but their band position was stagnant and sales were suffering. Worse, they were ignoring their growing target of adults without kids. They asked us to help redefine their purpose and positioning in a way that appealed to both target audiences and that their employees could easily get behind.

The results were immediate. Keystone grew visits more than any resort in the entire Vail Resorts portfolio. Guest satisfaction scores rose dramatically, and so did social media mentions. They were also rated the #1 Ski resort for families by USA Today, OnTheSnow.com and Forbes Magazine!